Digital Commerce: A Primer by Debkumar Chowdhury, Dr. Jayanta Aich, Academic Book on E-commerce and Management Information Systems

Dive into the dynamic world of digital commerce with this comprehensive primer authored by two distinguished academics in the field. This book serves as an essential guide for understanding the fundamentals of e-commerce and digital business transformation. Written by experts with extensive research experience, it covers crucial aspects of online business operations, management information systems, and modern digital commerce strategies. The text is particularly valuable for students, entrepreneurs, and professionals seeking to grasp the intricacies of digital business ecosystems. The authors bring their combined expertise in computer science, e-commerce, and information systems to provide clear, practical insights into this rapidly evolving field. This academic publication from Natals offers structured learning material that bridges theoretical concepts with practical applications in today's digital marketplace. Whether you're starting your journey in digital commerce or looking to enhance your existing knowledge, this primer provides the foundational understanding needed to navigate the digital business landscape.